% Share Raw Count Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
Dance 1
Week 12
Dance 2
Final
Dance 1
Final
Dance 2
Final
Dance 3
Kelvin Fletcher 48,410 13,443 30,869 19,828 14,810 12,412 14,558 14,848 24,847 19,221 15,453 18,719 13,665 18,251 35,015 21,043
Emma Barton No Post 9,897 13,845 20,046 11,587 10,029 17,515 13,692 18,490 10,773 15,358 11,079 11,245 12,021 12,080 13,567
Karim Zeroual 18,221 19,170 17,740 19,757 13,861 11,270 15,899 16,991 15,062 16,037 31,617 10,289 10,191 13,287 17,791 13,553
Chris Ramsey 16,128 13,273 19,268 17,439 10,260 9,836 19,733 12,657 16,280 16,545 12,519 10,771 13,981
Alex Scott 14,830 8,937 12,676 11,168 16,839 26,653 40,135 15,074 15,810 13,566 11,224
Saffron Barker 26,132 19,631 23,946 29,412 29,251 14,389 15,053 26,403 18,594 16,980
Michelle Visage 19,374 14,576 17,622 11,074 11,925 15,515 12,774 12,512 13,254
Mike Bushell 10,761 7,238 16,694 13,646 8,907 7,904 8,847 9,113
Emma Weymouth 10,415 10,133 12,206 9,624 11,113 8,330 9,818
Cath Tyldesley 12,392 9,640 23,198 12,741 12,568 9,352
Will Bayley 13,838 10,662 13,005 13,278 21,116 Withdrew
David James 8,615 9,166 10,357 18,502 8,518
Dev Griffin 18,724 12,871 34,732 14,406
Anneka Rice 9,652 11,016 12,408
James Cracknell 10,808 8,154

How Did We Assign The Stats?
Live Shows
Pre-Shows
Notices
Week 1
Emma Barton: There was no Instagram post for Emma Barton.

How To Read The Stats
The social media stats are an indiciation of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Strictly Come Dancing? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on Instagram may not be quite so popular on Facebook.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. For some shows, 50 Likes can be the difference between apparent safety, or elimination. When numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!