Review: John Lundvik - Too Late For Love - Sweden

TellyStats Rating:

1 Day YouTube Views: 267,292
1 Day YouTube Likes: 9,468

With Benjamin disappointing in 2018, Sweden have selected John Lundvik to represent them in 2019 with "Too Late For Love". Lundvik also wrote the UK's entry so it's a safe bet he kept the better song for himself.

The entire thing feels very reminscent of Austria 2018, John is an excellent singer and he performs it very well. I think because Sweden take the contest perhaps a little too seriously, some might wish them not to do well. But surely nobody can deny that this uplifting track is a serious (potentially 'default') contender for the win. "Too Late For Love" starts slow but John is then joined on stage by gospel-esque singers in the chorus. Everyone loves gospel choirs, it's impossible to stay in a bad mood, the lights above look like sunlight and it really does just cheer up proceedings. Stick this after Iceland in the running order and you go from feeling depressed to joyful.

There's no question whatsoever that this will progress past it's semi. In my mind it's a Top 3 contender. If the Netherlands fails to hit the mark then Sweden's price could well plummet at the final hour. If I had to find fault, Sweden are such pros at this that to some it could feel a little contrived - but the average Eurovision viewer knows nothing of this sort of thing so I don't believe it will be a significant factor.

Sweden's YouTube stats are very strong and it's the 3rd-ranking act in terms of iTunes stats. They're currently around 10/1 in the outright, I think this could be a decent price to get on - the three acts ahead of it in the betting are Russia and Italy. Much of Russia's low price is because it's Russia, and Italy have a great song but it's very much untested waters with the style. Stick the Netherlands on early and Sweden stand a very good chance of winning.

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