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Tuesday 31 January, 2023
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Love Island in chaos as only two proper couples remain and more pairs split after bombshell 24 hours The Sun Tue 31st Jan 2023 20:00
Tommy Fury shares tribute to Molly-Mae as he thanks her for 'making our dreams come true' Daily Mirror Tue 31st Jan 2023 19:44
Aftersun's Sam Thompson defends Love Island stars DigitalSpy Tue 31st Jan 2023 19:30
Love Island star Lana's mum wants her to dump Ron and hook up with shock islander The Sun Tue 31st Jan 2023 19:22
Gemma Owen snubs Love Island as she reveals her 'favourite show' The Sun Tue 31st Jan 2023 19:18
Love Island Winter 2023
Live Now!

 Episode 14: Instagram Likes After 15 Minutes

👀FIRST LOOK👀 Tom's 'secret' terrace kiss comes to a head and Olivia wants answers... Meanwhile, Tanyel and Kai have got some making up to do 😬 #LoveIsland
Likes: 3,359

How Did We Assign The Stats?
Love Island Episodes
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Love Island? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
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