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Love Island 2021  

 Final: Twitter Likes After 1 Day

A message from your winning couple Millie and Liam #LoveIsland
Likes: 5,654
What a moment Huge congrats to Millie and Liam #LoveIsland
Likes: 5,852
Your 2021 winners are... Millie and Liam! #LoveIsland
Likes: 28,913
Second place goes to Chloe and Toby! #LoveIsland
Likes: 16,718
Faye and Teddy finish an incredible journey in the villa in third place #LoveIsland
Likes: 7,034
Finishing in fourth place, it's the amazing Kaz and Tyler #LoveIsland
Likes: 8,520
The Islanders' declarations are toooooo cute Love #LoveIsland
Likes: 1,109
Things went from 0-the Dirty Dancing lift real quick #LoveIsland
Likes: 2,580
Not the conga making us feel emosh at this being the final ep of the series #LoveIsland
Likes: 1,423
It's FINAL TIME Eyes on @itv2 or @itvhub now to see our Islanders' last moments in the villa #LoveIsland
Likes: 3,538
It's time to crown your winners! Finish off an incredible summer of love by getting yourself over to ITV2 or ITV Hub now! #LoveIsland
Likes: 544
FIRST LOOK It's the day of the Love Island 2021 Summer Ball and as the girls head off for some R&R at a spa retreat, the boys try to find the words to describe their lovely ladies. #LoveIsland
Likes: 2,882
IT'S FINAL DAY One of our couples will leave the villa as your winners TONIGHT! Don't miss a moment of the action live at 9pm on @itv2 and @itvhub #LoveIsland
Likes: 4,899
We're not crying, YOU'RE CRYING If you missed last night's emotional ep, grab your tissues and head over to ITV Hub as the Islanders reunite with their friends and family Love #LoveIsland
Likes: 475
"iT'S a TeSt" Tune into the penultimate episode of The Morning After where Kem & Arielle are joined by Jamz Supernova to talk about the emosh family reunions, and our four remaining couples Love Listen now here: #LoveIsland
Likes: 100
Kaz and Tyler have officially got the family seal of approval #LoveIsland
Likes: 3,026

How Did We Assign The Stats?
Love Island Episodes
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Love Island? How do they compare to the age-range and values of the average Twitter user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
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