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Love Island 2021  

 Final: Facebook Likes After 1 Day

A message from your winning couple Millie and Liam
Likes: 4,586
What a moment Huge congrats to Millie and Liam!
Likes: 7,112
Your 2021 winners are... Millie and Liam!
Likes: 25,910
Second place goes to Chloe and Toby! #LoveIsland
Likes: 10,594
Faye and Teddy finish an incredible journey in the villa in third place
Likes: 6,707
Finishing in fourth place, it's the amazing Kaz and Tyler #LoveIsland
Likes: 3,013
Things went from 0-the Dirty Dancing lift real quick
Likes: 1,203
Toby just made his declaration to Chloe a moment
Likes: 1,344
That oopsie turned into something so special for Kyler Love
Likes: 398
No more going steady for Faye and Teddy Love
Likes: 2,188
Liam and Millie can't wait for life on the outside together
Likes: 1,075
Not the conga making us feel emosh at this being the final ep of the series
Likes: 720
It's FINAL TIME
Likes: 7,407
FIRST LOOK It's the day of the Love Island 2021 Summer Ball and as the girls head off for some R&R at a spa retreat, the boys try to find the words to describe their lovely ladies. #LoveIsland
Likes: 2,240
IT'S FINAL DAY One of our couples will leave the villa as your winners TONIGHT! Don't miss a moment of the action live at 9pm on ITV2 and ITV Hub
Likes: 2,612
IT'S FINAL DAY One of our couples will leave the villa as your winners TONIGHT! Don't miss a moment of the action live at 9pm on ITV2 and ITV Hub
Likes: 7,343
"iT'S a TeSt" Tune into the penultimate episode of The Morning After where Kem & Arielle are joined by Jamz Supernova to talk about the emosh family reunions, and our four remaining couples Love Listen now here: http://hyperurl.co/loveisl
Likes: 48
Kaz and Tyler have officially got the family seal of approval
Likes: 540

How Did We Assign The Stats?
Love Island Episodes
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Love Island? How do they compare to the age-range and values of the average Facebook user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
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