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Love Island 2021  

 Final: Instagram Likes After 1 Day

A message from your winning couple Millie and Liam #LoveIsland
Likes: 337,876
What a moment Huge congrats to Millie and Liam! #LoveIsland
Likes: 174,440
Your 2021 winners are... Millie and Liam! #LoveIsland
Likes: 518,362
Second place goes to Chloe and Toby! #LoveIsland
Likes: 327,209
Faye and Teddy finish an incredible journey in the villa in third place #LoveIsland
Likes: 203,688
Finishing in fourth place, it's the amazing Kaz and Tyler #LoveIsland
Likes: 154,664
Things went from 0-the Dirty Dancing lift real quick #LoveIsland
Likes: 64,314
Toby just made his declaration to Chloe a moment #LoveIsland
Likes: 69,260
That oopsie turned into something so special for Kyler Love #LoveIsland
Likes: 25,881
No more going steady for Faye and Teddy Love #LoveIsland
Likes: 49,157
Liam and Millie can't wait for life on the outside together #LoveIsland
Likes: 54,802
Not the conga making us feel emosh at this being the final ep of the series #LoveIsland
Likes: 71,331
It's FINAL TIME #LoveIsland
Likes: 228,171
It's nearly final time... We've got declarations, dancing and of course the deciding moment when your 2021 winners are crowned! Who's ready for 9pm? #LoveIsland
Likes: 114,563
IT'S FINAL DAY One of our couples will leave the villa as your winners TONIGHT! Don't miss a moment of the action live at 9pm on itv2 and ITV Hub #LoveIsland
Likes: 226,430
"iT'S a TeSt" Tune into the penultimate episode of The Morning After where kemcetinay & ariellefree are joined by jamzsupernova to talk about the emosh family reunions, and our four remaining couples Love Listen now on the #LoveIsland app
Likes: 6,872
Kaz and Tyler have officially got the family seal of approval #LoveIsland
Likes: 29,321

How Did We Assign The Stats?
Love Island Episodes
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Love Island? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
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