I'm A Celebrity 2017 Instagram Stats

I'm A Celebrity 2017

Day 22: Instagram Likes After 1 Day

Take a look back through Queen Toffs incredible Jungle journey! @toffgeorgia #ImaACeleb

Re-live @jamielomas21s Jungle Journey! #ImACeleb

Congratulations to our new Queen of the Jungle! @toffgeorgia #ImACeleb

@toffgeorgia is the brand new QUEEN of the Jungle! #ImACeleb

Your votes mean that @jamielomas21 has finished in second place! #ImACeleb

What you see is what you get! @toffgeorgia has been a fantastic Campmate from the very beginning. #ImACeleb

When your food arrives and its everything you hoped for... and more #ImACeleb

Hes been a great Campmate from the day he entered the Jungle and offended the whole Camp. What was your favourite @iainlee moment of the series? #ImACeleb

Your votes mean that @iainlee has finished in third place! #ImACeleb

Take a deep breath. The Trials are over for another year! #ImACeleb

Mightve been best to ask that before you popped it in your mouth, @iainlee. #ImACeleb

Helpful as ever, @antanddecofficial #ImACeleb

@iainlee has faced it all during his Jungle journey. We do love a happy ending! #ImACeleb

Current mood: VERY excited for the grand final at 9pm, but gutted it has to end! #ImACeleb@itv @wearestv1

Have you got a question for one of our finalists? Theyll be in the #ExtraCamp studio tonight, and wed love you to send them some video messages! Click the link in our bio to upload a vid!

When you find a stash of Christmas presents you're not supposed to know about... #ImACeleb

4 Celebs. 10 pictures. Unlimited fun! #ImACeleb

Life lessons from @jenniemcalpine - falling is inevitable, so you might as well do it with a cape on your back and a smile on your face #ImACeleb

She swapped the cobbles for critters and made it to the final four. What a journey it's been for @jenniemcalpine! #ImACeleb

Its been the journey of a lifetime for @iainlee, @jamielomas21 and @toffgeorgia but all good things must come to an end. Dont miss the coronation of your new Jungle King or Queen tonight at 9pm on @ITV and @WeAreSTV! #ImACeleb

How Did We Assign The Stats?

IAC Days

How To Read The Stats

The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching I'm A Celebrity? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!