Final: Instagram Likes After 1 Day

"Thank you to everyone, thank you to Scotland, thank you to anyone who voted." You did it @craigeddiee! #TheVoiceUK
Likes: 9,941
The WINNER of #TheVoiceUK 2021 is... @craigeddiee! Congratulations #TeamAnneMarie!
Likes: 11,232
Swipe for some duet perfection from our Final four and their Coaches! #TheVoiceUK
Likes: 5,231
Looking like the she is - it's so good to have last year's winner @annatoria__ back on #TheVoiceUK stage!
Likes: 3,285
Our Final four are all certified superstars after their solo performances! #TheVoiceUK
Likes: 3,683
How radiant are you @EmmaWillisOfficial?! Just when we thought we couldn't love you any more Love #TheVoiceUK
Likes: 3,587
Our Coaches doing what they do best = a vibe #TheVoiceUK
Likes: 8,717

How Did We Assign The Stats?
Live Finals
Knockouts
Battles
Blind Auditions
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching The Voice? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!