How To Read The Stats
The social media stats are an indiciation of where contestants rank - they're not a prediction!
Here are some things to consider...
Demographics: What kind is audience is watching I'm A Celebrity? How do they compare to the age-range and values of the average Twitter user? A contestant that is well-received on Instagram may not be quite so popular on Facebook.
Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.
Sample Size: The more engagement a post has, the clearer the picture. For some shows, 50 Likes can be the difference between apparent safety, or elimination. When numbers are close together, it becomes harder to determine the outcome.
Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.
Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.
There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
