Day 20: Facebook Likes After 1 Day

The moment Giovanna Fletcher found out you'd voted for her to be the 2020 I'm a Celebrity... winner!
Likes: 16,192
Your I'm a Celebrity... 2020 winner and the brand new Queen of the Castle is Giovanna Fletcher!
Likes: 65,159
He's been on an INCREDIBLE journey - Jordan North finishes in second place! And what a happy place it is too
Likes: 66,298
What a ride it's been! Thanks to you lot for joining us for three weeks of chaos, critters and comedy in the Castle Love
Likes: 5,460
He's done his girls proud - Vernon Kay has been a master entertainer and finishes in third place! YOU BEAUTY!
Likes: 46,549
The I'm a Celebrity... 2020 Trials are COMPLETE Hopefully our Celebs haven't lost their appetites - there's a feast on the way!
Likes: 2,081
We can confirm that a snake on your face is NOT a happy place
Likes: 6,095
cc: McFly
Likes: 5,119
All this for a cup of tea!
Likes: 3,858
50 Shades of Kay
Likes: 16,807
After a whirlwind three weeks in Camp, your King or Queen of the Castle will be crowned TONIGHT! But not before one last set of Trials... Join us at 9pm on ITV, STV and ITV Hub for the I'm A Celebrity... 2020 Final!
Likes: 4,578
It's the final round of the Castle Championships and it's all to be played for as Ant and Dec are neck-and-neck... Can you clear up these Castle conundrums?
Likes: 1,723
Missing Mo and AJ already? Pop over to the ITV Hub where they're chatting all things Castle on The Daily Drop! Get watching https://link.itv.com/3nuhALH
Likes: 2,499
Celebrity Cyclone, we salute you
Likes: 29,922
Shane's prediction of making friends for life in the Castle certainly came true All for one... AND ONE FOR ALL!
Likes: 1,962
It's safe to say Shane got a proper taste of Castle life after 20 days in Camp and THAT drinking Trial!
Likes: 7,162
Congrats to Jordan North, Vernon Kay and Giovanna Fletcher, the I'm a Celebrity... Class of 2020 FINAL THREE! One of them will be crowned your King or Queen of the Castle tonight!
Likes: 19,088

How Did We Assign The Stats?
IAC Days
IAC Pre-Shows
How To Read The Stats
The social media stats are an indiciation of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching I'm A Celebrity? How do they compare to the age-range and values of the average Facebook user? A contestant that is well-received on Instagram may not be quite so popular on Facebook.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. For some shows, 50 Likes can be the difference between apparent safety, or elimination. When numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!