Celebrity Big Brother Winter 2018 Instagram Stats

Celebrity Big Brother Winter 2018

Final: Instagram Likes After 1 Day

She never wavered and emerged in second place #CBB #CBBFinal

She walked out of the House of Commons eight years ago, and now she's leaving the #CBB House as your RUNNER UP! Congratulations Ann Widdecombe! #CBBFinal

Shane J @courtneyact educated the House, educated the nation, and is now YOUR #CBB WINNER! Congratulations Shane J @courtneyact! #CBBFinal

Looking sharp @shanelynchlife #CBB #CBBFinal

Beautiful inside and out @jess_impiazzi #CBB #CBBFinal

We love him for a reason and no matter what, he's been a great housemate! Give it up for @shanelynchlife finishing in third place! #CBBFinal #CBB

Will we get a cuter picture tonight? #CBB #CBBFinal

Leaving the House in 4th place it's glamour girl @Jess_impiazzi! Show her some love #CBBFinal #CBB

First to meet @EmmaWillis this evening and waltzing out in fifth place, it's @Wayne_Sleep! #CBBFinal #CBB

How fabulous does @emmawillisofficial look tonight! The #CBBFinal is starting now on @channel5_tv! #CBB

@emmawillisofficial is gonna be standing up there in a bit! Leave a in the comments if you're watching with us tonight. 9pm @channel5_tv #CBBFinal

@rylan's ready, are you? Join us tonight at 9pm on @channel5_tv for the #CBBFinal

Are you rooting for Shane L tonight!? Send us the emoji you think describes him the best! #CBB

Lovely Jess has been a ray of sunshine in the #CBB House and had made it into the Final! Does she deserve to be crowned the winner? Get voting and find out if she has tonight at 9pm @channel5_tv

Just five hours to go until tonights live final! #CBB #CBBFinal

@courtneyact never fails in giving us the Courtney facts! Shane J has been inspiring, incredible and iconic. But will he take the #CBB winner's crown tonight? Find out at 9pm on @channel5_tv

Ann's journey in the House has had its ups and downs, but certainly hasn't been short of hilarious moments! Has she done enough to WIN #CBB? The only way you'll find out is by watching @channel5_tv tonight at 9pm!

What a series! Who will take the crown tonight? #CBB

Finalist Wayne Sleep has been such a delight in the House! We'll all miss his tap dancing, sweet words and hilarious moments. Is Wayne your winner? Tune in tonight at 9pm for the #CBB Final on @channel5_tv

Your Friday night starts here... It's the GRAND FINALE of #CBB tonight! Get some mates round, get some pizza in and get @channel5_tv on at 9pm

How Did We Assign The Stats?

CBB Days

How To Read The Stats

The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Celebrity Big Brother? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!