Celebrity Big Brother Summer 2018 Instagram Stats

Celebrity Big Brother Summer 2018

Day 25: Instagram Likes After 1 Day

He's been courageous and his laugh has been contagious... Make some noise for your #CBB WINNER, @ryanthomas84!

She entered as the President but she's leaving as your #CBB runner up! Let's hear it for @kirstiealley!

We've seen how he walks out of the club, and now we're seeing him walk out of the #CBB House in 3rd place! Congratulations @danosborneofficial!

He was the calming force in the House that everybody went to for advice. Now finishing in 4th place, it's @theoriginalroguetrader! Congratulations #CBB

Leaving the #CBB House in 5th place, it's @sallymorgantv! It must have been written in the stars

She was the Scouse in the House and now she's walking out in 6th place! Show some love for @gabbydawnallen! #CBB

@emmawillisofficial is ready to crown the next Celebrity Big Brother WINNER! #CBB

Theres only a few hours to go until THE FINAL! #CBB

Who would have predicted @sallymorgantv would be such a great housemate! Shes thoughtful, caring and been a great friend. Is she your winner? Find out tonight at 9pm on @channel5_tv

Raise a smile for @ryanthomas84 An incredible housemate who brightens up any day with his infectious laugh Is Ryan your winner? Tune into #CBB at 9pm on @channel5_tv to find out!

@theoriginalroguetrader is calm, trustworthy and has really come out of his shell... He was the last person to enter the #CBB House, but will he be last out tonight? Find out at 9pm on @channel5_tv

Lets cheers to our finalist @kirstiealley Shes funny, honest, and well all miss her hilarious stories! Is she your #CBB winner? Get voting and find out tonight at 9pm on @channel5_tv

The gorgeous @gabbydawnallen is a strong, caring and down-to-earth housemate. Keep her smiling by voting her as your #CBB WINNER! The Final is tonight at 9pm on @channel5_tv

@danosborneofficial might not know what an avocado is but he definitely knows how to have fun! Hes entertaining, honest and always up for a laugh, but is he your #CBB winner? Find out tonight at 9pm on @channel5_tv

Can you believe it's The Final!? What's been your favourite moment from the series? #CBB

How Did We Assign The Stats?

CBB Days

How To Read The Stats

The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Celebrity Big Brother? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!