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Big Brother 2018  

 Day 51: Instagram Likes After 1 Day

Here he is! Congratulations Cameron! Your #BBUK WINNER 2018! #BBUKFinal
Likes: 9,475
Give it up for your RUNNER UP, Akeem! #BBUKFinal #BBUK
Likes: 2,949
Yes, Daddy! Akeem has become your 2018 #BBUK RUNNER UP! Double-tap to show him your love! #BBUKFinal
Likes: 5,068
He's been on an incredible journey and now Cameron is leaving the House as your #BBUK 2018 WINNER! Double-tap to send him some love! #BBUKFinal
Likes: 17,649
Show some love for your 3rd and 4th placed housemates... Zoe and Cian! #BBUKFinal #BBUK
Likes: 7,347
She was the mother of the House and now Zoe is leaving in THIRD PLACE! Double-Tap to give her some love! #BBUKFinal #BBUK
Likes: 4,947
He wanted to get involved, so he got involved! Now Cian is leaving the House in FOURTH PLACE! Double-Tap to give him some love! #BBUKFinal #BBUK
Likes: 5,195
Shes been our fun northern lass, but will she be taking the #BBUK crown back to Halifax? Tell us why you want Zoe to win with #TeamZoe! #BBUK #BBUKFinal
Likes: 1,836
He Ciant believe hes in The Final, but will Cian walk out of the House as the Winner tonight? Tell us why he should win with #TeamCian! #BBUK #BBUKFinal
Likes: 1,683
Are you rooting for Cameron to be your champion? Tell us why he deserves to win with #TeamCameron! #BBUK #BBUKFinal
Likes: 2,066
Is Akeem your winner? Let us know why you want him to take the crown home for Wales with #TeamAkeem! #BBUK #BBUKFinal
Likes: 1,231
The wait is almost over! Tonight, @emmawillisofficial will crown the #BBUK WINNER! Whats been your favourite moment from the series? #BBUKFinal
Likes: 4,329

How Did We Assign The Stats?
BB Days
How To Read The Stats
The social media stats are an indication of where contestants rank - they're not a prediction!
Here are some things to consider...

Demographics: What kind is audience is watching Big Brother? How do they compare to the age-range and values of the average Instagram user? A contestant that is well-received on one platform may not be quite so popular on another.

Running Order: The stats don't account for the running order of the contestants, recency bias has proven to be a significant factor in reality TV outcomes, those performing later often do better.

Sample Size: The more engagement a post has, the clearer the picture. When engagement is low, or numbers are close together, it becomes harder to determine the outcome.

Contestant Type: Is the contestant famous because of social media? Do they come from a country with highly patriotic citizens? Joke contestants tend to get high engagement on social media as people share amusing content. However, this may not translate to votes.

Engagement Type: Not all engagement is equal. Consider that clicking 'Like' on Facebook is fairly non-committal, whereas clicking 'Share' will add the content to the user's timeline.

There are many other factors to consider! Our advice is to look at all the stats across all platforms and try to determine the general ranking of each contestant. Good luck!
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